As mental health practitioners, we are here to support our clients in the most effective way possible.  It is rarely our goal to make a fortune.  However, financial stress can make it difficult to continue to deliver a service to our clients and can cause us to be less present in sessions than we would like to be.  Equally, when we are not working efficiently or sustainably, we become overwhelmed and frustrated and the calm, containing practitioner we would like to be seems far away.  The Pumpkin Plan offers practical, down-to-earth tools to create a fulfilling and sustainable practice.

As author and serial entrepreneur Mike Michalowicz points out in his book The Pumpkin Plan, growing an extraordinary business is just like growing an award-winning, colossal pumpkin. Just as you must start with a special seed to grow a giant pumpkin, you must also start with a special seed, your business Sweet Spot.

When you are in your Sweet Spot, you are profitably selling something unique that your best clients want more of, and you have the systems, processes, and people in place to easily deliver it.